The Uber drivers, freelancers, AirBnB hosts, and (serial) independent contractors of the world. They seek gigs, not jobs, allowing more autonomy and freedom in their work.
Investment funds, like pension funds, mutual funds, private equity and insurance companies, that take responsibility for investing large sums of others’ money (and make a profit).
The Fortune 500 and other large businesses that aim to sell goods and services across the nation and world. They are well-oiled machines competing to grow.
The financial, legal, accounting and consulting firms that create value for their clients and are well paid for it. They are quick and influential, even though they operate behind the scenes.
The local businesses aiming to generate steady income while also being a hallmark of the community and a stable employer. They let you own your destiny.
Social businesses create positive social or environmental benefit (like a non-profit), while generating revenue and profit (like a regular company). Can be a difficult balance, so creativity and innovation are needed.
Small startups aiming to be the next big thing. Building a $1 billion dollar company that changes the world is the goal, even though they currently are pinching pennies.
The protectors of society, including law enforcement, firefighters, first responders, border police, regulators and public justices. They aim to serve and protect our communities.
The experts analyzing different public policies to govern cities, states, countries (and the world). They provide fearless advice and faithful execution to public officials.
Managers of orgs that deliver a public good (and are publicly funded or highly regulated), such as parks, transportation, hospitals, and schools. They set the stage for those in direct service.
The elected or appointed officials that run governments and public organizations. They command public resources and priorities and work on big picture system-level priorities.
PhD students, professors and administrators of universities and colleges. They create and spread specialized knowledge through research, often inspiring new awareness and concepts.
Champions of causes and rights, advocacy orgs build movements for change and influence decision-makers to act. They advocate for social justice, labour, and special interests.
The museums, orchestras, ballets, film studios, design houses and cultural associations of the world. They create community and artistic expression for society.
Professionals that provide front-line services to humans, animals and environments in need. They can be teachers, doctors, caregivers, counsellors, faith leaders and volunteers.
Local organizations that raise and grant funds to non-profit organizations, usually for well-defined and specific causes. The larger foundations operate nationally and globally.