The Uber drivers, freelancers, AirBnB hosts, and (serial) independent contractors of the world. They seek gigs, not jobs, allowing more autonomy and freedom in their work.
Investment funds, like pension funds, mutual funds, private equity and insurance companies, that take responsibility for investing large sums of others’ money (and make a profit).
The Fortune 500 and other large businesses that aim to sell goods and services across the nation and world. They are well-oiled machines competing to grow.
The financial, legal, accounting and consulting firms that create value for their clients and are well paid for it. They are quick and influential, even though they operate behind the scenes.
The local businesses aiming to generate steady income while also being a hallmark of the community and a stable employer. They let you own your destiny.
Social businesses create positive social or environmental benefit (like a non-profit), while generating revenue and profit (like a regular company). Can be a difficult balance, so creativity and innovation are needed.
Small startups aiming to be the next big thing. Building a $1 billion dollar company that changes the world is the goal, even though they currently are pinching pennies.